I want more friends. So, I’m going to only talk about deals and “special offers” this week. I won’t respond if they react or try to engage me in conversation about anything else. What? You don’t think I’ll be famously popular by the end of the week? You’re right, I wouldn’t be. So… why do people run their social media campaigns this way?
Brian Solis makes the ominous prediction of massive Facebook “unlikes”. I think people might be too lazy - ok, I’M too lazy - to be proactive about unliking. However, that doesn’t mean I pay attention to the SPAM-like content that comes from past “likes” I made in a moment of weakness. The problem is that company’s aren’t thinking long-term with their strategies - or they don’t have one at all. Sadly, businesses - especially small businesses - don’t know how to generate consistently effective content.
So true Julie, I advise Like because you do not because you’re asked and when you do Like something be active and respond rather than watch. Nobody can see you watching but they can hear you talking and will engage when you do talk. Simple really, what we have always done communciate and build communities.